Friday, January 8, 2010

The Next Evolution of Marketing by Bob Gilbreath

This is a cool book about marketing with meaning. It's definitely not my field of interest, but I enjoyed translating it. Yesterday during a meeting in my office, I applied what I've learned from this book to promote City of Bones (read my previous post). I'm glad that my boss appreciated my ideas, and we are actually running them.

That's why I love my job. It obliged me (forced me, sometimes) to read various stuffs that I wouldn't have glanced. However, I strongly believe that I have to learn something from anything I do, and that's what I did with this book. That's why, despite of many difficulties I'm facing due to my current project, I'm still trying to learn something from it.

Cheers :)

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